SAN JUAN – Puerto Rican media firms Latin Media House, a digital information platform, and NotiCel, one of the Caribbean island’s main and fastest-growing online dailies, have reached a preliminary acquisition agreement.
The president of the LMH board, Miguel Ferrer, announced in a communique that a preliminary accord for incorporating NotiCel into the group he heads had been reached with the aim of expanding in the U.S. and Latin American Hispanic markets.
“The potential integration of NotiCel into the Latin Media House media conglomerate is a move that is very consistent with our overall strategy of developing and distributing news and entertainment content,” Ferrer said.
He emphasized that NotiCel’s editorial quality and style would complement what is currently offered by LMH.
NotiCel editor-in-chief Oscar Serrano said, meanwhile, that the preliminary accord is aimed at strengthening his firm’s operational base, positioning and scope, along with its influential presence in Puerto Rico’s media sector.
LMH is a conglomerate of publications that includes media outlets such as Caribbean Business, Imagen and Buena Vida, both in online and print editions.
The company is planning to transform itself into a major creator of news, education, lifestyle and entertainment content via a portal directed at Puerto Rico and other Hispanic markets throughout the hemisphere.