SAO PAULO – Volkswagen unveiled on Tuesday the T-Cross, the first crossover sport utility vehicle (SUV) produced by the German automaker in Brazil.
VW invested 2 billion reais (about $540 million) in developing the T-Cross, a subcompact crossover SUV designed to appeal to South American consumers.
The T-Cross is part of VW’s strategy of “regionalizing” its offerings, Volkswagen Latin America president Pablo Di Si said during the model’s introduction at the São Paulo International Auto Show, which opened on Tuesday and runs until Nov. 18.
The strategy calls for offering global products geared toward target consumers.
In the T-Cross’s case, VW is using a higher-end design than for its European model and producing the vehicle at a plant in Sao Jose dos Pinhais, a city in Parana state.
Di Si said the T-Cross incorporated smart-car technology, including a digital dashboard, and the option to select from among four driving modes that “completely change” the experience behind the wheel.
Volkswagen also introduced a new lineup of electric vehicles that Di Si said should reach an annual production target of 1 million units by 2025.
The zero-emissions I.D. CROZZ electric SUV, which will hit the market in 2020, is aimed at achieving VW’s goal of moving from limited to mass production of electric vehicles in the next decade.