SHANGHAI – Ecuador exported a total of 233 tons of flowers (valued at $3.2 million), 21.9 percent more in volume than in 2014, to China in 2015 thanks to a boom in online sales.
The commercial office of ProEcuador in Shanghai told EFE, the South American country was for the second time the world’s largest exporter of fresh flowers to China, mostly roses, one of its star products.
In Shanghai and Beijing there are already sellers who import a variety of Ecuadorean roses but in recent months through virtual stores on online shopping platforms, including TMall.com (part of the Alibaba group) and its main rival in the country, JD.com, these importers have been able to reach more buyers and boost sales through online promotions, including a Christmas campaign by Tmall importers and another ongoing one by JD.com for the Chinese Lunar New Year and Valentine’s Day.
“We know that right now every day the Ecuadorean roses market is increasing its sales in China over the internet,” Diego Vega, from ProEcuador in Shanghai told EFE.
The Ecuadorean red rose is the most popular in China, as red is the traditional color of good luck in the country, which is also associated with Christmas, the Chinese new year and the romantic passion of Valentine’s Day, he said.
“In recent years China has experienced tremendous growth, and consumers are looking for more and more quality products abroad,” an Alibaba spokesperson told EFE.