TOKYO – The Japanese animation market (anime) earned more than 2 trillion yen ($17.6 billion) for the first time in 2016, primarily due to the international box office success of the film “Your Name.”
The figure, which includes sales of anime, services and related products, surpassed that amount for the first time since data compilation began in 2002, and represents growth of 10 percent over 2015, according to the sector’s annual report published on Tuesday by the Association of Japanese Animation.
The sale of anime films, products and overseas box office collections amounted to 6.75 billion yen, said the AJA.
The great success of the film “Your Name” (Kimi No Na wa), directed by Makoto Shinkai, has turned it into the second highest grossing Japanese film in history in domestic theaters and the anime film with the biggest box office collection globally.
The film is also the fourth most watched movie in the film history of Japan after Studio Ghibli’s “Spirited Away,” “Titanic” and “Frozen.”
The AJA also argued that companies are promoting events and distribution of anime films which has led to the growth of a market that has yet to develop its full potential.