SHANGHAI – Ford Motor Co. and e-commerce giant Alibaba Group signed on Thursday an agreement to improve consumer retail experience and explore solutions for sustainable mobility.
The agreement – lasting three years – will help the companies to jointly explore areas of cooperation in the automobile industry in China and around the world, Alibaba said in a statement.
Ford will work with four of Alibaba’s business units: operating system developer AliOS, cloud-computing platform Alibaba Cloud, digital marketing unit Alimama and retail site Tmall.
The agreement was signed after a meeting between Ford’s president and CEO, Jim Hackett and Alibaba CEO, Daniel Zhang at the Chinese company’s headquarters in Hangzhou, eastern China.
Hackett described China as “one of the world’s largest and most dynamic digital markets,” and said that collaborating with leading technology players was in line with Ford’s vision for “smart vehicles in a smart world to re-imagine and revolutionize consumers’ mobility experiences.”
Zhang said that Alibaba’s technology and platforms will “expand the definition of car ownership (...) into a new medium for a smart lifestyle.”