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  HOME | Latin America (Click here for more)

Iberia Recrafting Itself in Latin America as Business Airline

GUATEMALA CITY – Serving 20 destinations in 15 Latin American countries, Iberia airline is revamping its services with the aim of transforming itself into “the” business airline between Europe and the Americas.

“Our positioning is to be the company preferred by businessmen traveling between Latin America and Europe both for the quality of service as well as for corporate solutions,” the airline’s director for Latin America, Frederic Martinez, said in an interview with EFE after presenting the firm’s new image in Guatemala.

To accomplish this task, the company – which is part of the International Consolidated Airlines Group S.A., or IAG, conglomerate – is taking the time to recraft its on-board service offerings: “The improvement of products clearly is directed in large measure toward our corporate customers,” Martinez said.

For instance, the business service includes completely level beds 2 meters (6.5 feet) long, 15.4-inch touch screens and a broad range of a la carte entertainment, as well as a food service with gourmet recipes including the best Spanish wines.

“In the last year, the Spanish firm’s business service between Latin America and Europe has been rated among the best in the market,” he said.

The incorporation of the new Airbus A330/200, the most modern aircraft in the firm’s fleet, which will operate on the Central American route and elsewhere, will enable the airline to improve its on-board offerings with high-speed WiFi enabling travelers to continue their online session on several devices to respond to emails, review presentations and documents, receive and send photos or use the social networks.

In gearing itself to serve the business sector, Iberia is also providing “specific offerings” for small and medium-sized companies to enable them to benefit from “discounts” and promotions.

 

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