MONTEVIDEO – Uruguay’s capital is hosting the first Ibero-American conference on the sharing economy and the hospitality industry this week.
The conference opens on Monday in Montevideo, with representatives of regional public and private sector organizations, as well as new players in the market, such as lodging Web site Airbnb, scheduled to attend.
One of the goals of the gathering, organized by the UN World Tourism Organization, or UNWTO, Uruguay’s Tourism Ministry and hotel associations from Uruguay and Argentina, is to develop a roadmap for the newcomers who are thriving in the business.
“These are new digital marketing tools, and one of the goals at the meeting is to bring to the table these issues for discussion among governments and operators in response to operators’ concerns,” Uruguayan tourism director Carlos Fagetti told EFE.
The two-day conference will cover the impact of the Internet and digital platforms on the tourism market.