CALI, Colombia – Delegates from the four member states of the Pacific Alliance on Wednesday urged entrepreneurs to engage in business networking to spur economic development and technological advances and strengthen regional integration.
They issued that call at the 2nd Entrepreneurship and Innovation Forum LAB4 in the southwestern Colombian city of Cali, a gathering that brought together academics, entrepreneurs and other participants to share experiences.
During the forum, organizations that promote entrepreneurship and innovation in Chile (ProChile), Colombia (Proexport), Mexico (ProMexico) and Peru (PromPeru) agreed that networking is key to enabling entrepreneurs to carry out their projects.
“Networking is having the awareness that I don’t know everything and that I can make valuable connections, whether of buyers, investors, ideas or alliances; it’s having the awareness to understand that I have something to gain when I link up with others,” the head of iNNpulsa, Catalina Ortiz, told Colombia.inn, a news agency operated by Efe.
The spokeswoman for iNNpulsa, a Colombian government office that promotes business growth, said one of the advantages of business networking is “sharing experiences” since the entrepreneur’s road is a difficult one and it is inspiring to hear stories of others who have overcome obstacles.