LIMA – With two of the finest fibers in the textile industry, alpaca fleece and organic cotton, Peru is promoting sustainable fashion this year at the first virtual edition of the Peru Moda and Peru Moda Deco 2020 trade fair with more than 300 companies in search of the most exclusive markets around the world.
As in previous years, Peruvian fashion designers have come together to show their latest collections to export to markets that appreciate original garments using high-quality materials.
In the same way, artisan workshops present jewelry, wood and ceramic ornaments, furniture and textiles in the section dedicated to gifts and home decor.
For the first time, both fairs will be held online throughout October on a B2B platform for Peruvian clothing and decoration exports, under the slogan “Feel & Live Sustainable.”SOFT AND WARM
“The time has arrived not only to live sustainably, but to feel the sustainability that many of our products have, which are based on both cotton and alpaca, but also in decorations and gifts, such as home textiles, toys and everything that is home decor,” the director of Promperu Export Promotion, Mario Ocharan told EFE.
Peru Moda and Moda Deco include business meetings, the Textile Industry Sustainability and Innovation award and the Peru Moda Feel & Live Sustainable forum with experts from Italy, the United Kingdom, Brazil, Colombia, the United States and Argentina, who will talk on the fashion revolution, the state of the post-pandemic industry, new consumer drivers, the future of handcrafted goods and luxury fashion.
Ocharan pointed out that the Peruvian textile export industry is focused on “low volume, high quality and high variety” production, characteristics that very few countries have.
“We are well placed in this new world of global trends, which has already been going for about seven or eight years,” he said.POST-PANDEMIC EXPORTS
Peru currently has 1,200 textile companies that exported a total of $1.7 billion in 2019, of which 400 companies have chosen sustainability.
Expectations for this year’s fair “were conservative, but I believe that we have achieved the goal, we are talking about approximately 360 exporting companies, connected with (between) 320 to 340 importers from 35 countries around the world,” the Promperu director said.
In 2019, Peru Moda generated $120 million in business and this year with the pandemic and in virtual mode, organizers expect the 27 business meetings will result in agreements worth $60 million.
The country’s textile exports have fallen this year to $500 million, although the 1,200 companies that sold some 600 products to 99 markets in 2019 remain afloat.FINE FABRIC BRANDS
One of the brands that will participate in the 2020 virtual fair is women’s fashion firm Mozh Mozh by designer Mozhdeh Matin, a company that is focused on exports and has attended the New York and Paris Fashion Weeks since it was founded in 2015.
“It is a brand in which we develop products made with artisans from different communities in Peru. We work only with Peruvian raw materials, cotton, alpaca, sometimes sheep wool, and recently we introduced a new material from an Amazon rubber tree,” Matin said in an interview with EFE.
The designer explained that her strength is “the design of the fabric, we do not buy the material, everything comes from a thread, which becomes a loom or a crochet fabric” in multiple colors.
Matin said that she had found Japan to be one of the countries that most appreciates her work while announcing her 2021 spring-summer collection called Infinitive Love, designed 100 percent in pima cotton during the months of the pandemic.
“My fundamental principle with the brand has always been to preserve Peruvian communities and traditional fabrics. It is a subject that is my passion,” the entrepreneur, who works with women from Cajamarca and Huancavelica who are experts in the use of looms, rubber tappers from Puerto Maldonado and weavers from Lima, said.CACTUS OR ALPACA FIBER
Another business attending Peru Moda is the footwear firm Kore by Silvana Calderon, which currently also produces for foreign companies at its Lima workshop.
“Kore as a brand began three years ago to be sold in the most exclusive boutiques in Lima. The quality of my finish is very good, all the supplies I use are top-notch and my shoes are soft,” Calderon told EFE.
The businesswoman began designing shoes without having any knowledge of the business, guided solely by her love for these products and the taste for fashion that she developed while living in Brazil and traveling to China.
“My proposal is always going to be much more avant-garde and much more fashionable than the rest of the brands that are in the (Peruvian) market,” Calderon said.
The designer explained that for a year and a half she began to present collections by reusing left-overs from other materials in her shoes.
“I am the first brand that has released a collection with alpaca cloth inside the shoes, combined with leather,” she said.
In addition, since taking part in Peru Moda last year, Calderon developed “a sustainable line for Kore with Andean Amazonian communities, where I innovated with a fiber from a cactus,” which could be subjected to organic dyeing.
For many of the companies participating in the fair, which are generally micro-businesses, contact with large international buyers allows them to get involved in consumer trends and direct their production to markets more efficiently.
Peru Moda & Peru Moda Deco is organized by the Ministry of Foreign Trade and Promperu, with the support of the Association of Exporters (ADEX), the Lima Chamber of Commerce (CCL) and the National Society of Industries (SNI).