MADRID – Amazon Prime Video is banking heavily this year on sports documentaries, with series following the likes of Fernando Alonso, Fernando Torres, badminton star Carolina Marin and LaLiga, the head of content in Spain, Ricardo Cabornero, told EFE.
“It’s difficult to match the success of live sporting events, but with our first launches, we noticed we got a great reception,” he said.
“Fernando Torres: The Last Symbol,” the series “Fernando,” which follows the career of Formula One legend Alonso, and “Carolina Marin: I can because I think I can,” are the latest sporting documentaries on offer from Amazon, these follow on from “Six Dreams,” which focuses on LaLiga.
“The Heart of Sergio Ramos” is also due to be released.
Amazon includes its Prime Video service with its Prime subscription, which has some 150 million users worldwide. Although he could not reveal how many users there were in Spain, Cabornero said the kind of sports documentaries released in recent months had attracted new customers.
“What defines these products is that they have a very strong base of followers and don’t leave anyone feeling indifferent. With fiction, there will always be different public opinions or something that may be less attractive to someone, but with sport, we realized there is a base of fans.
“Sport makes you suffer, celebrate and getting to know what happens off the pitch generates a lot of interest.”
Amazon’s audiovisual services have already dipped its toes into live sporting events and last year signed a deal to show 20 Premier League games on Boxing Day in the United Kingdom.
Beyond football or its documentaries on F1 and badminton, Amazon has signed a deal with the academy run by Spanish tennis legend Rafa Nadal to tell the stories of some of the future talents training there.
Known as the Rafa Nadal Academy by Movistar, it is sponsored by the Spanish multinational media giant.
“We have agreed with them, who are co-producers,” Cabornero said. “It’s important to have a collaborative focus.
“Atresmedia has produced the show about Fernando Torres and Carolina Marin, they are key partners who have been making television for decades.”
Some of these Spanish productions will have international launches. The documentary on Torres will be released simultaneously in Spain and the UK while the one on Alonso will be released worldwide.
“As for Alonso, we were so happy with it that we will do a second season about his return to Formula One,” he said.