MEXICO CITY – The woman behind the “Marisolpink” cooking channel, a YouTube sensation with nearly 5 million subscribers, told EFE that the venture was born of her need for something beyond the daily routine of taking care of her husband and children.
“To wake up and say that the meaning of my life lay in ironing a shirt for my spouse was horrible for me,” Marisol said. “I ended my career in teaching, I had decided to devote myself to raising my children and there came a moment when I thought ‘this can’t be all there is.’”
“I needed to have something that was mine,” she said.
And just as Marisol was pondering the possibilities, she remembered seeing some very expensive cookware on the Internet that generated plenty of buzz.
She bought the pans and started making cooking videos with her cell phone and uploading them to YouTube.
The videos attracted numerous views and Marisol’s followers asked her take the project a step farther by explaining the recipes of the dishes she made.
“I believe that what people like about the channel is seeing that everything is easy and that you can make mistakes. Cooking is most like a party. There are many things that can stress you and of course, cooking isn’t one of them. I believe you have to come down from the pedestal when you’re teaching,” Marisol said.
In a country like Mexico, where cuisine plays a central role in the culture even as many people can’t find the time for cooking, Marisolpink has become a beacon for aspiring cooks.
And Marisol’s easy-going, approachable persona goes a long way to explain the loyalty and gratitude she gets from her followers.
“I am living a dream,” the YouTube star said. “Look at my home, it’s an apartment. I get up to make breakfast for the children. I’m the most ordinary person. “I’m in slippers, disheveled. I have nothing that makes me special, but it’s very special to have a club of fans around this movement that is to cook, to eat.”
“It’s something very beautiful and it’s also a great responsibility,” Marisol said.
Despite the success of the channel, her kitchen is unchanged from the first video and she continues to film using only the natural light that comes in through the window, which Marisol sees as another part of maintaining the connection with her audience.
“It’s a lot of fun, very liberating. It’s the best job I can have, but it’s work. If I want the channel to keep growing, then it can’t just be by accident. The only thing I can tell you is that we haven’t flagged. I would like to stay with this in the future and to have a restaurant,” she said. “To me, there’s nothing better than cooking for someone.”