MADRID – Adidas on Wednesday revealed the official ball of the Euro 2020 soccer tourney, dubbed “Uniforia” for the “unity and the euphoria that top-level national-team competition can bring,” UEFA said.
“The Uniforia ball is designed to celebrate the inclusiveness that next year’s tournament will inspire throughout the continent,” said the European soccer organization.
To commemorate the 60th anniversary of the Euro competition, the final phase in summer 2020 will be played in 12 different European countries “and the tournament’s fresh format is the inspiration for the official match ball,” UEFA said.
“Uniforia’s design encompasses the notion of crossing bridges, the blurring of boundaries, and the diversity that will accompany the tournament, through a unique mixture of art and football. These elements were the starting point for the design process, which began in 2018,” the organization added.
“Uniforia’s design features bold, black brush-stroke style lines running across the ball, symbolizing the blurring of boundaries and crossing of borders as reflective of the competition’s new transcontinental format. These broad strokes are interjected with flashes of bright light colors throughout, representing the tournament’s diversity and bringing different cultures together,” UEFA said.
Euro 2020 will kick off in Rome on June 12 and will conclude a month later with the final in London’s Wembley Stadium.
The matches will be played in 12 host cities all across the continent, specifically Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and St. Petersburg.