NEW YORK – The US cloud computing giant Salesforce announced on Monday that it will buy data analysis firm Tableau for $15.7 billion.
The purchase is part of a large operation that aims to advance the digital transformation of the companies.
Salesforce, considered world number one in customer management, said in a statement that both companies have reached an agreement, still subject to approval by the authorities, which is expected to end in the third quarter of this year.
“Tableau helps to see and understand data, and Salesforce helps attract and understand customers,” said Marc Benioff, Salesforce’s chief executive.
Second CEO, Keith Block, highlighted that data is the foundation of all digital transformation.
The acquisition, the largest in the history of Salesforce after the purchase of software manufacturer MuleSoft for $5.9 billion last year, comes shortly after Google bought data analysis firm Looker for $2.6 billion.
As a result of the operation, Salesforce expects to enter between $350 million and $400 million additional in 2020 and reach $16,65 billion according to the most optimistic calculations, which would mean a year-on-year increase of up to 25 percent.
According to a joint statement, Tableau will operate independently under the same name but its business will accelerate the “opportunities” of Salesforce in the digital transformation market of companies, which they estimate will reach $1.8 trillion in 2022.
Tableau has 86,000 customers worldwide, including large companies such as the mobile operator Verizon and streaming platform Netflix.
Salesforce said it will combine Tableau’s capabilities with the Einstein artificial intelligence platform to offer “the most intelligent and intuitive analysis and visualization for every department and user in any company.”
After the announcement, Salesforce shares were down 4.38 percent close to the half session on Wall Street, as some analysts said there are fears that the firm has rushed to close this transaction because its growth is slowing down, while Tableau was at 35.13 percent.