SAO PAULO – Motel owners throughout Brazil are expecting millions of couples on Tuesday as the country celebrates “Dia dos Namorados” (Lovers’ Day), its equivalent to Valentine’s Day.
“We always say that Lovers’ Day is like Christmas for motels,” Brazilian Motel Association chief Felipe Martinez, owner of a motel in downtown Sao Paulo, the country’s largest city, said.
This year, the more than 5,000 motels in Brazil expect some eight million guests during so-called “Love Week,” or a 20 percent increase in reservations compared to a normal week.
Motels – which were once traditionally associated with quick sex and extra-marital affairs – represent something entirely different nowadays.
According to a study commissioned by the association, only 10 percent of the usual guests fit into this category, while as many as 75 percent of motel patrons have a stable relationship, with 15 percent representing “sporadic” couples.
A cozy theater room for two, a private pool and even an exclusive menu prepared by renowned chefs are some of the amenities being offered to motel patrons throughout Brazil.
Lovers’ Day is celebrated June 12 in Brazil, due to the date’s proximity to St. Anthony’s Day (June 13), a day of religious observance for many in Brazil when many single women perform popular rituals to find a good husband or boyfriend.