BUENOS AIRES – Argentina is preparing to welcome on April 18-19 the World Travel and Tourism Council (WTTC) Summit, at which leaders of the industry will reflect on the future of global tourism and its relation to technology, an event the government hopes will also generate investments in the country.
Argentine Tourism Minister Gustavo Santos had a private meeting with the press in Buenos Aires Tuesday, where he revealed the matters to be discussed in this event of worldwide relevance, to be attended by former Spanish President Jose Maria Aznar, Portugal’s secretary of state for Tourism, Ana Mendes Godinho, and Zurab Pololikashvili, secretary-general of the World Tourism Organization (UNWTO).
In a later statement to EFE, Santos noted that at this 18th WTTC Summit, participants will reflect on the future of the sector, security and job creation in tourism, as well as a consideration of the new technologies.
For the first time, the WTTC Summit will coincide with that of the tourism ministers of the G20 nations, who will meet on April 17 in Buenos Aires, since the South American country holds the presidency of the group this year.
“This will be a fabulous chance to have the top representatives of the G20 government sector meet with the CEOs of the world’s tourism industry,” Santos said.
Specifically, Santos announced that during the WTTC Summit, the government will sign an agreement with Jack Ma, founder of the Chinese e-commerce company Alibaba, so the platform will become a showcase for selling Argentine tourism products on the Chinese market.
He considered that both events will be fundamental for attracting new investments to Argentina, where, he said tourism “without a doubt will have a leading role in creating new jobs in the coming decade.”
Santos also noted the vocation of the Mauricio Macri government to make the Southern Cone country the “destination most in demand” in the world in the coming decade.
With that in mind, the basic goal is to attract in 2020 some 9 million foreign toruists (2.5 million more than in 2017) and generate 70 million trips for internal tourism.